Onshore
Lures
Lures ready made to cast from the shore, on the rocks & even in the weed beds with our weedless design.
Offshore
Lures
Lures ready made to cast from a boat when fishing on the sea. Typically heavier and with an exposed hook for greater cast to catch success.
Need help finding your perfect lure?
The Drift LureFinder™ was designed with you in mind - find the lure you need for optimal cast to catch rates with just a few clicks
Shop by Product Type
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DRX Sandeel
DRX SandeelWe've engineerd our DRX Sandeel to be quick through the water, with an enticing Eel like movement and a tough body. 20g / 35g and multiple colours available
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Drift Shad
Drift ShadThe Drift Shad continues to be the dependable offshore legend of the range. Its thumping paddle tail means it can be fished on the drop or on the retrieve with a body that is still as tough as ever. 30g / 55g and multiple colours available
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Shoal Shad
Shoal ShadOur Shoal Shads have a hinge system in the head for maximum movement in the water and a tail that creates that tantalising, take inducing, wobbling action. 15g / 30g and multiple colours available
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Shoal Stick
Shoal StickThe Shoal Stick's slim weight forward profile helps them to hit the horizon and activate their movement immediately on the retrieve. Packaged as four lures in each packet with two weedless hooks included free. Multiple colours available.
DRX 1 Rods
The Drift DRX1 is a very fast actioned lure fishing rod designed for casting from the boat or the shore. The high carbon 30T blank provides the perfect balance of power for achieving distance and responsiveness for staying in close contact with your lure.
The DRX1 is engineered to pair with Drift’s range of soft plastic lures.
DRX Lessons
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How to Hook a Shoal Stick / DRX Academy
🎣 How to Hook a Shoal Stick / DRX Academy 🎣 In this comprehensive tutorial, we dive into the technique for properly hooking a Drift Shoal Stick lure. Remember to...
How to Hook a Shoal Stick / DRX Academy
🎣 How to Hook a Shoal Stick / DRX Academy 🎣 In this comprehensive tutorial, we dive into the technique for properly hooking a Drift Shoal Stick lure. Remember to...
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How To Tie an FG Knot - DRX Academy
🎣 How To Tie an FG Knot - DRX Academy 🎣 In this comprehensive tutorial, we delve into the art of tying the FG knot, an essential skill for any...
How To Tie an FG Knot - DRX Academy
🎣 How To Tie an FG Knot - DRX Academy 🎣 In this comprehensive tutorial, we delve into the art of tying the FG knot, an essential skill for any...
DRX Academy
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Bass Behaviour
Matt CumbersBass Behaviour Greetings fellow lure obsessed angler and welcome back to Drift’s Guide to Bass Fishing with Lures. This week we’re focusing on the unpredictable nature of the fish...
Bass Behaviour
Matt CumbersBass Behaviour Greetings fellow lure obsessed angler and welcome back to Drift’s Guide to Bass Fishing with Lures. This week we’re focusing on the unpredictable nature of the fish...
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Finding Your Mark
Matt CumbersCoastal Lure Fishing in Great Britain: A Beginner's Guide to Finding Your Mark. Hello there, fellow lure fisher folk and welcome along to our latest blog post. Are you ready...
Finding Your Mark
Matt CumbersCoastal Lure Fishing in Great Britain: A Beginner's Guide to Finding Your Mark. Hello there, fellow lure fisher folk and welcome along to our latest blog post. Are you ready...
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Rods & Reels: A Guide To
Matt CumbersRods & Reels Welcome back to our 10 part blog series, and this week we’ll be discussing the varying options available to you as a lure angler when it comes...
Rods & Reels: A Guide To
Matt CumbersRods & Reels Welcome back to our 10 part blog series, and this week we’ll be discussing the varying options available to you as a lure angler when it comes...
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"I must say they are fantastic quality from hook to rubber, barely a scratch on it after 3 long range fights!"
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"I have used these lures on my boat and had some very good Bass and Pollock."
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"Definitely my go to Lure."
